Budtender Education Guide · June 2026
What's Your LORE?
Step Into the Unknown. Discover Your LORE.
The LORE Brand Story
LORE is a Maryland cannabis brand — not a national brand with a Maryland license. Made here. The story is from here.
Built around the cryptids, folklore, and legends that are unique to this state. Every product carries that mythology. The characters on LORE packaging are real Maryland cryptids with documented folklore histories — not invented mascots.
"Born from Maryland's tapestry of cryptids, folklore, and legends, channeling the rich cultural history of the Old Line State into every product."
The Cryptids
These characters appear on LORE packaging. Know their names and where they come from.
Chessie
The serpentine sea creature said to inhabit the Chesapeake Bay. Maryland's most iconic cryptid. Sightings reported for decades. Elusive. Powerful. Distinctly Chesapeake.
The Goatman
The creature of Prince George's County. Said to lurk under bridges and wooded paths near Bowie. Half-man, half-goat — born, in local folklore, from the University of Maryland's agricultural research station.
The Wendigo
A gaunt, emaciated figure from the frozen forests of Western Maryland. In folklore, the Wendigo represents a hunger that cannot be satisfied — desire without end.
The Dwayyo
A towering wolf-like creature on two legs, with glowing red eyes, from the mountains of Western Maryland. Relentless. Sharp. Lurking just at the edge of the known.
The Blue Dog of Port Tobacco
A ghostly blue-glowing hound from Charles County. Loyal to the end — bound to the site of a colonial-era murder for eternity. In local legend, the Blue Dog guards buried treasure and does not forget.
The Snallygaster
Half-reptile, half-bird predator from the mountains and hollows of Western Maryland. Reported in newspapers as far back as the 1700s. Fearsome, fast, unmistakably Maryland.
Packaging note
Cryptid story copy appears on the vape and cart bag packaging — the back panel tells the creature's legend. Pre-roll tubes are too small to carry the full story. Multipack boxes are not yet available.
Using the Brand Story on the Floor
Use "What's Your LORE?" as a genuine question — not a pitch.
- If the customer hasn't tried LORE: "It's a Maryland brand. The characters on the vape and cart packaging are actual cryptids from this state — Chessie, the Goatman. Every bag has the story on the back."
- If the customer has tried LORE: "What have you tried? What's your LORE?"
- For the customer who's curious about the packaging: "The story's on the back — Chessie on the cart bag, the Goatman on the AIO. Real Maryland cryptids." Let the description do the work.
Why LORE Pre-Rolls Burn Clean
Most pre-rolls are packed with a knockbox — a device that shakes flower into cones. The problem: shaking causes micro-vibrations that degrade terpenes and allow fine particles to settle unevenly, leading to air pockets, restricted airflow, and clogging before you finish.
LORE uses a three-step process that solves this at the source.
German-Made Precision Mill
Flower is cut to a uniform particle size before rolling. Uniform particle size means consistent combustion — no hot spots, no uneven burn.
Automatic Sieving
Immediately after cutting, the material passes through an automatic sieve. This isn't removing fines after the fact — it's ensuring every particle that enters the roll is the same uniform size. The result is a homogeneous starting material throughout the batch.
Proprietary Centrifuge Packing
Material is packed by centrifugal force — not shaking. Spinning produces a consistent, even density from tip to crutch with no air pockets. No micro-vibrations means terpenes are preserved. The draw is clean and open from first hit to last.
"Most brands shake it in. LORE spins it. The difference is in every draw."
Product Portfolio
Pre-Rolls
All LORE pre-rolls are packed using the centrifuge process above.
Diamond Cut — THCa Diamond Infused (.5g)
THCa diamonds blended into the flower before rolling. Clean exterior. The infusion is inside — the burn and airflow carry it.
Tone
Pure. Sharp. Precision-crafted.
"The cleanest cut of the legend."
| Pack | THC | Terpenes | Dealer |
|---|---|---|---|
| 2-Pack | 25–30% | 1–2% | $8 |
Recommend when: Customer wants an infused pre-roll for daily use. Not trying to maximize — just wants something reliably better than standard flower. This is the everyday LORE.
Double Diamonds — THCa Infused + THCa-Coated (.5g)
Diamond-infused inside and THCa crystal-coated on the exterior. Maximum infusion — saturated through and through.
Tone
Saturated. Intense. Ritual-grade.
"Twice touched by the tale."
| Pack | THC | Terpenes | Dealer |
|---|---|---|---|
| 2-Pack | 35–40% | 1–2% | $12 |
Recommend when: Customer wants the most potent option in the pre-roll format. Heavy users, concentrate-curious customers, or anyone who's been disappointed by infused pre-rolls before and wants to know if they can actually feel the difference.
Note for reps
Potency ranges from April 2025 product list — verify against current COAs before quoting to a new account.
Disposable Vapes (AIO)
All-in-one. No battery needed. The Goatman story appears on the back of the bag.
| Format | THC | Terpenes | Dealer Cost |
|---|---|---|---|
| 1g Disposable | 75–90% | 5–7% | $18 |
| 2g Disposable | 75–90% | 5–7% | $35 |
Recommend when: Customer wants convenience or discretion, is newer to concentrate formats, or doesn't have a 510 battery. The 2g is the right call for daily vape users — same hardware, double the product.
510 Threaded Carts
Requires a 510-compatible battery. Chessie story appears on the back of the bag. Best pick for flavor-forward customers — highest terpene expression in the LORE lineup.
| Format | THC | Terpenes | Dealer Cost |
|---|---|---|---|
| 1g Cart | 85–90% | 5–7% | $17 |
Who Is LORE For?
LORE is for everyone — but these three entry points help land the right product faster.
The Everyday User
Looking for something they can smoke daily without overthinking it. Quality matters but they're not chasing a ceiling — they want consistency and something that doesn't disappoint.
The User Who Wants More
They've tried infused pre-rolls before and weren't impressed. Or they're heavy users and the standard options don't do enough.
"Double Diamonds is infused and coated. Diamond Cut is just infused. This is the step up."
The Vape Customer
They live on carts or disposables. Pre-rolls aren't their thing, or they're curious about the vape line.
On the 2g AIO: "Same hardware and concentrate — you're just getting more of it. Better value if you're using it daily."
Story hook: Chessie on the cart bag, the Goatman on the AIO bag. "Real Maryland cryptids — the story's right on the back."
Customer Conversation Guide
"Have you tried LORE before?"
If no: "It's a Maryland brand — built around the folklore and legends from this state. The characters on the vape and cart bags are real Maryland cryptids. Chessie is from the Bay. The Goatman is from Prince George's County. The story's right on the back of the bag."
If yes: "What have you tried? What was your experience?" Then guide toward the next product.
For the Heavy / Daily User
Lead with the process:
"Most pre-rolls are packed by shaking — it creates micro-vibrations that degrade terpenes and leave air pockets. LORE uses a centrifuge. Spinning produces a consistent, even pack with no air pockets and no clogging. It draws clean all the way to the end."
Then move to potency. Diamond Cut at 25–30% is the everyday option. Double Diamonds at 35–40% is the step up — infused inside and coated outside.
For the Casual User
Lead with the story. Let it work.
"LORE is a Maryland brand — those characters on the bag are actual legends from this state. Chessie from the Chesapeake Bay. The Goatman from Prince George's County. Flip it over and read the back."
The 1g disposable is the right entry point. Familiar format, no battery needed, and the bag gives them something to remember and share.
"Why LORE over [Other Brand]?"
"LORE is Maryland. Not a national brand with a Maryland license — made here, story is from here."
If they want more: "And the pre-rolls are packed with a centrifuge, not a knockbox. No air pockets, no clogging — it actually burns right."
Common Questions
"What's the difference between Diamond Cut and Double Diamonds?"
Diamond Cut = THCa diamonds infused inside. Double Diamonds = infused inside AND THCa-crystal coated on the outside. Double Diamonds is the more saturated, more intense option. Same centrifuge process, higher ceiling.
"Why is the 2g disposable a better deal than the 1g?"
Same hardware and same concentrate — you're just getting double the product. Straight value for daily users.
"What's on the packaging?"
The vape and cart bags have Maryland cryptid stories on the back — Chessie on the cart bag, the Goatman on the AIO bag. Tell the customer: "There's a full story on the back of the bag — Chessie, the Goatman. Real Maryland legends."
"Are these made in Maryland?"
Yes. Ceres Naturals is a licensed Maryland processor. PA-23-00022.
"What's the strongest option?"
In pre-rolls: Double Diamonds at 35–40% THC, infused inside and coated outside. In concentrate formats: the 1g cart at 85–90% THC.
Quick Reference
| Format | Pack | Potency | Terpenes | Dealer | Cryptid |
|---|---|---|---|---|---|
| Diamond Cut | 2-Pack | 25–30% | 1–2% | $8 | — |
| Double Diamonds | 2-Pack | 35–40% | 1–2% | $12 | — |
| 1g Disposable AIO | Single | 75–90% | 5–7% | $18 | Goatman |
| 2g Disposable AIO | Single | 75–90% | 5–7% | $35 | Goatman |
| 1g Cart | Single | 85–90% | 5–7% | $17 | Chessie |
Potency figures from April 2025 product list — verify against current COAs before quoting to any new account.